The business manufactured and marketed ten sockets that would "snap on" to five interchangeable handles. Snap-on was founded as the Snap-on Wrench Company in Milwaukee, Wisconsin in 1920 by Joseph Johnson and William Seidemann. These trucks are typically assigned to a particular region and work within that region with individual franchisees.
The Snap-on TechKnow Express is a van that showcases everything Snap-on has to offer in the realm of diagnostic equipment, and the Rock 'n Roll Cab Express is a truck with various types of tool storage showing customization options, including units larger than what can fit on a standard franchisee van. Snap-on franchisees visit their customers in their place of work, once weekly, in a van loaded with items for purchase. Snap-on has always maintained the philosophy that the customer's time was too valuable to spend going shopping for tools. Snap-on tools are sold only by dealers and not in retail stores. Snap-on diagnostic products are sold in Europe and Brazil under the name Sun. Snap-on produces hand-held electronic diagnostic tools for the computer systems used in most modern cars and heavy duty vehicles, produced in the US at their Kenosha site, along with software development in the US, Ireland, Australia, Mexico, Brazil and China, as well as automotive emissions control diagnostics equipment in its San Jose, California diagnostic facility. The company manufactures tool storage cabinets in its Algona, Iowa plant. Torque products are made and assembled in City of Industry, California. Wheel Balancers and tire changers are produced in Conway, Arkansas. Pneumatic and cordless tools are manufactured in Murphy, North Carolina. operates plants in Milwaukee, Wisconsin, Elizabethton, Tennessee, and Elkmont, Alabama.
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